Illuminate™

Highlights

• Illuminate’s market size file provides your airline with insights into the true size and passenger potential between any two points around the globe. 
• Over 120 million rows of data are processed to produce monthly worldwide estimates for 300,000+ O&Ds.
• Data can be used to support network and planning models, and act as a benchmark when evaluating your performance, market expansion and opportunity analysis.
• The following Functional Area Applications are provided to support your growth:
  • Network Planning and Optimisation Tools
  • Revenue/Inventory Management Analysis
  • Benchmarking Decisions and Comparisons
  • Sales and Marketing Initiatives
  • Intra-company Web Sites
• Illuminate’s passenger traffic estimates are available in the following detail level, either worldwide or through customised regional extracts. Data elements include:
  • True O&D
  • Airline
  • Day-of-Week
  • Daily Average
  • Standard Deviation

Workflow

A High-Level Overview of Our Market Size Estimation Methodology:

Step 1: Passenger traffic behaviours are applied to capacity and load factor statistics using proprietary algorithms.

Step 2: Passenger traffic flow patterns and estimations are applied to passenger travel activities using the following data sources: industry data, MIDT data and itinerary level data points. These data sources are used to create itinerary level O&D path estimates.

Step 3: Our business intelligence is finally applied to the raw market size estimates, which are recalibrated to produce true O&D market flows.

Step 4: Passenger flows are summed at the true O&D, true O&D by airline, and true O&D by airline by day-of-week levels to accurately estimate total market size.