Travelport and Tourism Malaysia Expand Strategic Destination Marketing Collaboration Following the Success of Data-Driven Campaign

• Tourism Malaysia is using Travelport’s data-driven analysis and travel retailing insights to increase destination marketing campaign conversions and elevate tourism in Malaysia.
• The expansion is a result of a successful collaboration that has helped Tourism Malaysia increase campaign conversions by 50% since 2019.
• Travelport will continue working with the Malaysian Destination Marketing Organization (DMO) to help Tourism Malaysia achieve its target of attracting more than 35 million tourists through 2026.

LANGLEY UK, April 16, 2024 – Travelport, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide, and Tourism Malaysia, an agency under the Ministry of Tourism, Arts & Culture Malaysia, today announced they have expanded their strategic destination marketing collaboration.

The collaboration between Tourism Malaysia and Travelport has resulted in a successful campaign and data analysis work that has accelerated the campaign conversion growth for the Malaysian Destination Marketing Organization (DMO) during the past year. Travelport will continue to provide Tourism Malaysia with meaningful data and market intelligence used to drive destination marketing campaign decisions. The DMO will use insights from Travelport to educate and engage travel retailers about Malaysia as a top destination. Tourism Malaysia’s campaign objectives are focused on continuous growth in visitor arrivals, longer stays and higher spending from tourism.

“Travelport provides the meaningful data analysis that we need to effectively educate tourism players about our unique and diversified experiences for travelers so they can promote Malaysia as a top destination for their customers,” said Manoharan Periasamy, Director General of the Malaysia Tourism Promotion Board. “Travelport has proven their ability to provide the intelligence to enhance our campaign strategies and engage more travel retailers with the right content and messages. Through this collaboration, we have achieved a 50% uplift in campaign conversions compared to 2019.”

“Our research shows that the unique experiences Malaysia offers visitors has been vastly understated in the past. Travelport’s meaningful insights help to ensure Tourism Malaysia is propelling tourism and seeing a valuable return on their campaign investments,” said Anna Au-Yeung, Global Head of Destination Marketing at Travelport. “As we expand our strategic collaboration, Travelport’s data insights will continue to empower Tourism Malaysia with setting the right strategic focus, resource allocation and market priorities as traveler preferences and market conditions continue to evolve.”

“This extension serves as the perfect preparation as we have plenty in line for visitors and industry alike. This year’s tourism scene is packed with State Visit Year from four states, namely Melaka, Kelantan, Perak, and Perlis. In addition to that, Malaysia will host the ASEAN Tourism Forum (ATF) 2025 and our upcoming Visit Malaysia Year that will take place in 2026 with an ambitious target of 35.6 million foreign tourist arrivals and RM147.1 billion in expenditures,” Periasamy continued. “We expect that this collaboration will continue to maximize our promotional efforts which will focus on placing Malaysia as the top-of-mind ecotourism destination of the world, through the country’s diverse ecosystems and natural wonders.”

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About Travelport

Travelport is a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide. Buyers and sellers of travel are connected by the company’s next generation marketplace, Travelport+, which simplifies how brands connect, upgrades how travel is sold, and enables modern digital retailing. Headquartered in the United Kingdom and operating in more than 165 countries around the world, Travelport is focused on driving innovation that simplifies the complex travel ecosystem.

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation’s tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG). For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

To view this press release in Simplified Chinese, please click here.